I am pretty big fan of Starbucks, Andrea and I stop there almost every morning before work to get our daily caffeine fix. Starbucks recently released their new Via instant coffee. In their words, Via is made by “microgrinding the [coffee] beans in a way that preserves all of their essential oils and flavors. No other coffee company takes this step, and it makes all the difference”. You may wonder what microgrinding is (I did) according to the barista at the Starbucks I frequent microgrninding is just another way of saying that they grind the coffee bean into a very fine “dust”. So when you make a cup of Via instant coffee you are only using ground coffee beans and this is where the exceptional flavor comes from.
I picked up a three pack of Via the first day it was on sale and have since gone through my original three along with about three more. The coffee is very good. So good in fact I cannot tell the difference between Via and the brewed coffee offered by Starbucks. Starbucks is so confident that Via is just as good as their brewed coffee they held a taste test challenge to prove it. I did not have a chance to take the challenge but Jason did and he could not tell the difference.
If you like Starbucks coffee and don’t mind paying about $0.85 for a cup of it (that is the average cost of a packet of Via) I highly recommend trying it out.